Pricing

Clear pricing. No mystery math.

Scout is led by a licensed therapist, so you are not paying us to learn behavioral health on your dime. Most projects fit within the ranges below. If yours is larger, more complex, or unusually specific, we will scope it with you.

Front door

See what happens between “I’m interested” and “I heard back.”

$350 to $500, credited in full toward your project if you move forward.

We review the full path from first website visit to first response, including your copy, calls to action, contact forms, confirmation messages, and follow-up process.

You will get a clear breakdown of what is working, where people may hesitate or get lost, and what to fix first. Hire Scout for the build and the audit fee goes toward the project. Go another direction and the recommendations are still yours.

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Website packages

Build packages for every practice

Solo therapists, new and small practices.

One-Page Site

$1,500

One page with one job, done well. Who you help, what you offer, and a clear way to reach you. Core copy, inquiry path, on-page SEO, metadata, and a fast, mobile-ready launch.

Most popular

Standard Site

$2,500

Up to five pages: home, about, services, fees and FAQ, contact. Full copy, a clear service structure, SEO and metadata, and launch support.

Complete Site

$3,500

Up to eight pages with deeper copy, a Psychology Today profile, SEO and AI-search setup, and a blog ready to publish into.

Need a different page count? Additional pages are $250 each.

Enterprise

Large organizations and multi-location practices

Foundation build starting at $8,000.

For behavioral health organizations, large group practices, and multi-location groups. We start with a paid discovery phase that defines scope, then build from there. Your price reflects your locations, clinicians, integrations, content, and review process.

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Beyond the website

Custom applications

Proof-of-concept build

$1,500 to $2,500

A working prototype that proves the idea before the full build. Fixed scope, and the fee applies to the full project if you move ahead.

Custom application

Starting at $5,000

A full, scoped application with a clean build and a clear handoff. Intake routing, referral tracking, resource libraries, directories, dashboards, and internal tools.

Social media

Social media marketing

Social media for a behavioral health practice follows different rules than social media for a restaurant. These packages are built around what is appropriate to post, what actually reaches the people you help, and a pace you can keep.

Social Media Setup

$750 one-time

A practical foundation for practices that want to run social themselves but need a clear strategy, professional creative direction, and a system they can actually maintain.

  • Social profile review and optimization
  • Content strategy
  • Core content themes
  • Brand-aligned social templates
  • Voice and messaging guidance
  • Posting plan and recommendations

Social Essentials

$750/mo

Consistent, professionally made social content without turning your practice into a full-time content operation.

  • 8 original posts per month
  • Custom graphics and carousels
  • Caption writing
  • Instagram and Facebook
  • Scheduling and publishing
  • Basic monthly analytics
Most popular

Social Management

$1,000/mo

Ongoing social media management for practices that want a steady, thoughtful presence without running the process internally.

  • 12 original posts per month
  • Custom graphics and carousels
  • Caption writing
  • Instagram and Facebook
  • LinkedIn adaptation where it fits
  • Content planning
  • Scheduling and publishing
  • Monthly performance reporting

Social add-ons

  • Short-form video +$250/mo

    Up to four client-supplied videos a month, edited for Reels and other short-form placements. This is editing of footage you send us, not full video production.

  • Additional content $100 to $150 per post

    Extra custom posts beyond your monthly package, priced by how involved they are.

  • Campaign post or infographic $250 to $300

    Strategy, custom design, and conversion-focused copy for a standalone promotional campaign or announcement.

  • Meta ad creative and setup $350

    One Meta advertising campaign concept, including creative, ad copy, and basic campaign setup. Ad spend is separate.

  • Ongoing Meta ad management $350 to $500/mo

    Monitoring, optimization, and reporting for active Meta campaigns. Ad spend is separate.

How these packages work

  • Packages cover content creation, scheduling, and reporting as described above.
  • Community management, including replying to DMs and comments, is not included by default.
  • Ad spend is always separate from creative and management fees.
  • Additional platforms or unusually complex content can be quoted separately.

Social Management with short-form video comes to $1,250 a month. If you want search, content, social, and your website moving together, that is a Growth Partner engagement below.

Ongoing

Recurring care plans

One retained client is worth roughly $3,600 to $4,800 over six months. Most plans pay for themselves on a single inquiry.

Site Care

$150/mo individual, $250/mo group

Hosting oversight, updates, security, backups, small content edits, and a monthly check. Your site stays healthy.

Most popular

Care + Visibility

$350/mo individual, $900/mo group

Everything in Site Care, plus SEO and AI-search upkeep, regular content, your Google Business Profile, and reporting.

Growth Partner

$2,000 to $3,000/mo group, $3,500 to $5,000/mo organization

Ongoing strategy and execution across search, content, social, and your website. Built for practices and organizations that want Scout working as an extension of their internal team. Scope is set per engagement, not a fixed list.

Add-ons and standalone work
  • Added page on a build$250 individual / $350 group
  • Standalone page copywritingabout $200 per page
  • Psychology Today profile, written and optimized$300
  • Clinician or team bio$100 to $150 each
  • SEO and AI-search setup, one-time$1,000
  • Schema and AI-answer blocks$350 to $500
  • SEO and AI-search content piece$300 each, lower in packs
  • On-page and metadata tune-up$250
  • Intake Path Audit$350 to $500

Not sure which fits?

Start with an audit, or tell us about your practice and we will point you to the right option.

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