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Website Brief Builder
Plan a website your clients will trust.
Answer a few questions about your practice. Get a brief you can hand to any designer, including us. Takes about ten minutes. Your answers save as you go.
- Clients decide in seconds. Your site has one job: help an anxious person feel safe enough to reach out.
- Clarity beats clever. Plain words about who you help outperform vague language about wellness.
- One next step. Every page should point to the same action: call, book, or write.
This guide asks about your practice, not your clients. Please do not send client names, diagnoses, or protected health information.
Step 1 of 8
Your practice
The basics you give here become the words at the top of every page. Plain facts first. We can make them sound good later.
This goes in the preview and on your brief.
What do you specialize in? List the issues clients actually search for.
Only list what clients ask about by name. EMDR, yes. Your full training history, no.
What do clients get from you that they didn't get from their last therapist?
Step 2 of 8
Your clients
People don't comparison-shop therapists the way they shop for shoes. They look for one signal: this person gets it. These answers shape every headline.
Step 3 of 8
Goals
A site with one clear next step outperforms a site with five. Decide the step here and everything else lines up behind it.
Step 4 of 8
Style direction
Most visitors decide how they feel about a practice before they read a word. Pick the direction that feels like your office, not someone else's.
Step 5 of 8
Colors and type
Color and type carry tone before copy does. This locks in a starting point, not a final answer.
Your starting palette
From the style you picked. Hex codes included so nothing gets lost.
Step 6 of 8
Voice and copy
The words on the site should sound like you on a good day, not like a brochure.
From your site, an email, anywhere.
Step 7 of 8
Pages and assets
A site is only as strong as what you can actually put on it. Honest inventory now saves weeks later.
Most licensing boards restrict asking clients for testimonials. That's fine. Unprompted Google reviews, colleague endorsements, and plain credentials do the same work without the ethics problem.
Step 8 of 8
Last step. Where should your brief go?
The PDF lands in your downloads the moment you build it. The email is so it can find you again.
Add your name so we know whose brief this is.
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Your PDF downloads instantly. A copy goes to Scout Content Studio so we're ready if you book a call.
Your brief
Your brief is downloading.
It's yours. Use it with any designer. If you want Scout to build the site, your brief is already in our inbox. Book a call and we'll pick up right where you left off.